SM Department store relaunch into a fashion trendy to luxury store

SM Department store in SM Southmall (and other branches) just remodeled the entire interior and set up, the old look of SM Department Store is now gone and been changed into something more flashy white with stripes blue with shiny bright lights that will give a comfy feeling to us shoppers, and not only that the items like fashion for ladies, men and kids are now expanding and added with lots of new collections. Collections that appeared in the Philippine Fashion Week last month are already included and being sold in the fashion section of SM Department store.

SM Accessories now carries top luxury brands of watches, eyewear and jewelry, from D&G to CK, Gucci, Escada, Roberto Cavalli, Tom Ford, Rayban, Tommy Hilfiger, Timex, Guess, Esprit, Police, F&C Jewelry and many more. SM Character Shop never fails to deliver our fashion needs for our kids, brands like Barbie, Dark Knight, Cars, Ben 10 and etc. are still the top must have for kids.

At the launching event, they prepared a fashion show and showcase the new collection for SM Ladies Fashion, Parisian and SM Accesories.

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Jus' Jeans Jus' Ur Size@ style.Watch fashion show in SM Department Store

Jus' Jeans Jus' Ur Size@ style.Watch fashion show in SM Department Store

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style.Watch fashion show in SM Department Store

Philiosophy, Folio, NY Square, Studio and Ms. Couture

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Red Head @ style.Watch fashion show in SM Department Store

Red Head @ style.Watch fashion show in SM Department Store

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style.Watch fashion show in SM Department Store

Blanc Noir, Ms. Couture, NY Square, Prima

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Angry Birds shirts and boxers in SM Department Store

I spotted these Angry Birds shirts and boxer shorts in SM Department Store in SM Makati, and it says on the label of the shirt that they are officially licensed to our local Ellison Enterprises Corp. to distribute officially in our local stores. I'm glad that we have this and it will keep me away from buying those fake Angry Bird shirts in some tiangges, For a price of P350 pesos, pwede na sya! They are displayed at the teens section of the dept. store. I think they are the same company the prints the Plants vs. Zombies shirts. I wonder if Rovio Entertainment really knows about this, what do you think ?

There are different designs to choose from, they also have spoof characters into Angry Birds, like the Justice League, Sponge Bob and Sesame Street spoof, all of them are in characters of Angry Birds. I also spotted some naughty shirts like - "my Bird is so angry! " and then arrow points down.

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